At Wella Professionals we are passionate about hair. We always have been. Everything we do is inspired by our love of hairdressing and innovation. Every brave step we take is with passionate professionals like you. And every move we make together helps create moments of hair triumph day after day.
Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true.
From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.